If you’re a maker who’s trying to grow your business, social media marketing is a necessary. BUT, it doesn’t need to be overwhelming. You don’t have to do over the top tutorials, edit fancy videos, or teach step-by-step to be seen. Sometimes, a simple DIY project is the exact strategy you need—especially if your goal is to sell your finished handmade product.
Let’s break down how using simple DIY project in live videos or pre-recorded content can help you grow visibility and make more sales.
Why Showing the Process Works for Social Media Marketing (Even If You’re Not Teaching)
The struggle with crafting as social media content is something we’ve talked a lot about in The Makers University ChaChing Society (aka business coaching).
It’s possible to attract the wrong audience if you focus on teaching. You don’t want to build a community filled with other makers, if your goal is to sell your handmade product.
However if your goal is to attract other makers and crafters because you sell supplies or kits then absolutely focus on the step-by-step.
Going live while crafting or posting a casual video of your process does more than just fill your content calendar. It builds trust, gives people a behind-the-scenes look, and—most importantly—creates desire for your finished piece.
People love to watch creativity in action, but most don’t want to recreate it. They want to buy what you’re making.
Use phrases like “watch me make this” or “come hang out while I make this new piece for my shop” in your post captions. This keeps the focus on the product, not the instruction.
Keep It Simple (So the Focus Stays on the Product)
The key? Don’t overcomplicate it.
A small riser, holiday centerpiece, or personalized cutting board like the DIY ModPodge Riser or Dollar Tree Cutting Board Gift Idea are perfect examples. They’re short and sweet projects you can finish in one sitting—and they’re incredibly giftable, which makes them easier to sell.
Your audience isn’t asking, “How can I make that?”
They’re thinking, “Where can I buy that?”
So, make it easy for them to do exactly that.
Drop the Link, Make the Sale
Every time you create a craft on video, mention that the finished product is available in your shop. Whether you’re selling on Etsy, Shopify, or just through Facebook comments, invite your viewers to grab it before it’s gone.
Use phrases like:
- “If you want this one, just comment ‘sold’ and I’ll DM you.”
- “This exact piece will be listed in my shop tonight!”
- “Only one of these available!”
What If You Sell Craft Kits?
If your goal is to sell DIY kits, this same strategy still works.
Craft the project live using pieces from the kit, and casually mention what’s included. Don’t worry about breaking down every step. Your audience wants to see the end result—and they’ll buy the kit if they fall in love with what you’re making.
💬 Say things like:
- “This is one of the projects you can make with our kit of the month.”
- “Everything you see here is included in the kit—plus instructions!”
👉 (Stay tuned! We’re working on a full post about how to successfully sell DIY kits online.)
You’re Not Selling the How—You’re Selling the Wow
If your audience wanted to learn, they’d head to YouTube.
But on Instagram, TikTok, Facebook, or Pinterest—they want to be inspired, entertained, or just told what’s available to buy.
Simple DIY projects make your content approachable, relatable, and repeatable. And best of all? They give your audience a reason to stop scrolling and add to cart.
Save This for Later:
Want project ideas that are easy to record and sell? Check out:
