In this episode, Damon sits down with Zack Hufnagel of Wreaths of Joy. Zack talks about what he’s learned from building your business from the ground up to a 7 figure enterprise.
Building a successful business can be tricky but Zack Hufnagel of Wreaths of Joy show us what is possible. When you have a goal, a process, and are willing to adapt you can go far. Zack’s mom started their family business by making wreaths and selling them in their family vet clinic. From there she started teaching other people how to create. Then, Zack got involved and together they have built an amazing business selling craft supplies. Zack’s story parallels ours in many ways and on today’s episode of Makes Mean Business podcast we chat about what works and what doesn’t.
Before you dive into today’s episode, be sure to check out our other episodes of Makes Mean Business podcast. We have put together so much useful information for you and we don’t want you to miss a minute!
On the last episode, MMB Episode 20, Parker helps you simplify your business plan in a way that you can implement right now. If you missed this episode be sure to listen back to hear Parker explain the three part strategy of Simplify, Implement, Optimize. Parker gives away all his secrets and you are going to want to hear them!
Also, make sure to check out more of our recent episodes:
- MMB Podcast Ep. 16: Creating Quality Video Content
- MMB Podcast Ep. 17: Community Over Competition With Tamara Bennett
- MMB Podcast Ep. 18: Quick Win Weekend
- MMB Podcast Ep. 19: Interview with Amy Smith from Ba Bam Wreaths
- MMB Podcast Ep. 20: Business Process of SIO
MMB Episode 21: Building your Business
Zack’s story is one with some huge wins. He and his family now have a large and thriving business. That doesn’t mean, however, that those of you just starting out won’t be able to take away some great advice from Zack. Remember that we all start at the beginning. It’s what we do from there that can set us apart and help us succeed. Zack and his mom started out working from their basement, then their living room, then they outgrew their whole house. Listen to hear how they expanded and continue to grow.
The Important Takeaways
When you listen to my chat with Zack you will hear all the juicy bits but here is a glimpse of the important topics that Zack talks about.
- Why selling craft supplies is profitable but not as easy as you think.
- Building your business from the ground up.
- The importance of being authentic and connecting with your audience.
The Wrap Up
Along with Zack’s tips on building your business he also talks about why it is important to be authentic. He reminds us that people want to buy from you, because they trust and like you. If you are not yourself they can tell. If you want to hear more about embracing your identity and being authentic you can check out our post on tips for growing your brand.
Be sure to listen to the end to hear what being a maker means to Zack. I love hearing how different the answers to our signature question are. All of the makers we interview have things in common but they also have their uniqueness and individuality. Y’all, I truly love this awesome community of makers!
On our next episode Parker is back to give y’all some seriously important info! On Episode 22 he lays out they keys to selling online. What ever it is that you create and want to sell, Parker will tell you how to do it. You’re not going to want to miss this! Keep checking back for new episodes of Makers Mean Business every Monday and Thursday.
If you are interested in working with us and learning even more about how to create, run and grow a successful business, check out our coaching options at Damon’s Business coaching.
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