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Y’all whether you’re creating content for your website, social media accounts, or for product listings, it can feel like you have to turn into machine sometimes. It doesn’t have to be that way, though.

In this podcast episode of Makers Mean Business, you’ll learn all about creating content with purpose. We know that different social media platforms have different types of audience. How do we serve all of them without burning out, right?

text "making content for multiple platforms" - Makers Mean Business Episode 26

In episode 26 of Makers Mean Business we look at developing content that we can use on Facebook, TikTok, Pinterest, Instagram, YouTube, and blogs. It sounds like a lot of work, but it doesn’t have to be.

Creating Content Purposefully

We initially built our community on Facebook. You may have been taught at one point or another that you need a website to grow. DecoExchange is the perfect example of why that isn’t entirely true. Not just us too! We’ve seen it over and over again.

If you build an audience first, you now have a community to serve. You’ll have the readers that you need to create traffic later. But, you have to build that first!

Who’s on Social Media?

Like I said every platform is different.

  • Pinterest users are searching for resources that they plan to implement within the next 45 days.
  • Facebook users are looking to connect with other people.
  • YouTube viewers want to learn how to DIY something similar to Pinterest, but they consume content through videos only. They aren’t interested in connecting with others, unlike Facebook users.
  • People who love to print out resources or learn better through reading are more likely to search for blogs.
  • Instagram is a boutique-style audience. They love all things pretty and perfect.
  • TikTok, well, it’s a mix of entertainment and community.

How Does that Help with Content Creation?

If you understand who your audience is on any given platform, then you’ll know how to position your content.

You can serve them better by offering them content that fits their needs. Whether it’s live streaming, recorded video tutorials, print, or quick time lapse videos.

We’ve been able to create more content by going LIVE on Facebook once or twice a week. That 1-2 videos gets recycled into content that fits all the other platforms.

Listen to the full podcast to here how we make the process easier.


Content creation does not have to be a hamster wheel process at all. If you can product 1-2 videos a week that resonates with your community, you can recycle your video for other social media platforms or even your blog.

It’s all about being purposeful with your content plan. If you go LIVE on Facebook knowing that it’ll have new life on Instagram, YouTube, TikTok, Pinterest, and your website, you’ll slowly start to navigate through them in a way that makes it easy for editing.

text "making content for multiple platforms" - Makers Mean Business Episode 26

If you are interested in working with us and learning even more about how to create, run and  grow a successful business, check out our coaching options at Damon’s Business coaching.

How Can You Listen to and Subscribe to the Makers Mean Business Podcast?

Makers Mean Business podcast is available on these platforms:

Be sure to subscribe to the podcast on your favorite platform and catch new episodes every Monday and Thursday!

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