When selling crafts as a Craftpreneur, keeping up on your inventory by staying ahead of the buyer is crucial. Here’s how I plan my craft production schedule throughout the year to stay ahead (without being overworked).
Hey, y’all! As we head toward a new year, this is the time of year I start looking ahead. And no, I’m not talking about New Year’s Resolutions!
I start creating goals and craft ideas based on the holidays. I use this time around the holidays to plan out my strategy ahead of time for making all of the seasonal and holiday wreaths.
Making a Craft Production Schedule Based on a Craft Calendar
One question I get asked a lot is when to start making seasonal and holiday crafts to sell in your store. After all, the holidays are a crafter’s “busy season” and we don’t want to miss the window of opportunity, right?
My answer: Probably earlier than you think!
Buyers start buying seasonal and holiday items roughly 4-6 weeks before the holiday…and they start browsing way before that. They may wait to purchase closer to the holiday in mind, but they start looking and dreaming of that perfect piece for their home weeks before that.
Stay Ahead of the Buyer
In order to have the most successful holiday sales you can, you need to stay ahead of the buyer.
I recommend staying about 2-3 months ahead of the holidays in your craft-making schedule. That way you can create and have inventory available when people are ready to purchase.
As an added bonus, you aren’t scrambling to try to finish all of the crafts within a time crunch.
For example, your craft calendar might say that around late January or early February is when it’s time to begin making St. Patrick’s Day and Easter wreaths as well as other crafts to sell.
Trust me – it may seem early, but it’s NOT.
By the same token, springtime is the time to think about Mother’s Day and even summertime and June and July holidays… I could go on and on!
If you follow that train of thought all year long, there really aren’t any “slow” months, per se, in your production schedule because you are always preparing for the next holiday that’s around the corner.
Y’all, I have used this method for years now and it works.
NOTE: Another way to help you gauge when to start switching over to your seasonal production is to keep an eye on your local craft stores.
Joann Fabrics, Michaels, Hobby Lobby, and others know when to set up their seasonal and holiday decor. If you’re seeing decor for a particular holiday in their stores, it’s time to get a jump on your own production.
The Exception To The Craft Calendar Production Schedule Method
The one slight adjustment I would say to my general 2-3 months ahead rule-of-thumb is to start Christmas items in July.
Yes, you read that right…July!
July may FEEL too early to start making and selling crafts for Christmas, but don’t forget about the popular Christmas In July event that many online retail shops participate in.
Etsy.com, for example, always holds an annual Christmas In July sales event towards the end of July, and it’s a huge benefit for you to jump on board with their sales event to make use of their advertising power.
Believe it or not, buyers know about this event and shop in July – whether it’s for gifts for others or decor items for themselves.
Pro Tip: When you’re working that far in advance, it’s important to utilize proper wreath storage so that your hard work doesn’t go to waste! Make sure to protect your assets.
My Craft Production Calendar
Now, y’all…we’re crafters! We do things visually, right?
With that in mind, I created a graphic to break down for you how I plan my own craft production calendar for selling my crafts. Feel free to click on the graphic below or download it yourself!
We created a 2021 design plan for you to help you stay on track. Check it out below.
Holidays in 2021
Here is the lowdown on all the major (and some fun minor) holidays and seasons for 2021, broken down by month.
Remember, shoot to stay about 2-3 months ahead of each holiday or season in your production schedule!
Holidays in January 2021
January has the following seasonal events or holidays to keep in mind:
- Winter (snow, everyday crafts)
- 1st – New Year’s
- 5th – National Bird Day
- 13th – National Rubber Ducky Day
- 15th – National Hat Day
- 18th – Winnie The Poo Day
- 18th – Martin Luther King Jr Holiday
Holidays in February 2021
February has the following seasonal events or holidays to keep in mind:
- American Heart Month, Black History Month
- 2nd – Groundhog Day
- 7th – Super Bowl Sunday
- 12th – Chinese New Year
- 14th – Valentine’s Day
- 15th – President’s Day
- 16th – Mardi Gras
- 17th – Random Acts of Kindness Day
- 20th – Love Your Pet Day
Holidays in March 2021
March has the following seasonal events or holidays to keep in mind:
- March Madness Basketball, National Women’s History Month
- 8th – International Women’s Day
- 12th – National Plant a Flower Day
- 17th – St. Patrick’s Day
- 20th – Spring Equinox (Spring Begins)
- 23rd – National Puppy Day
- 31st – National Crayon Day
Holidays in April 2021
April has the following seasonal events or holidays to keep in mind:
- National Garden Month, National Pet Month
- 1st – April Fool’s Day
- 4th – Easter
- 13th – National Peach Cobbler Day
- 22nd – Earth Day
- 23rd – National Picnic Day
Holidays in May 2021
May has the following seasonal events or holidays to keep in mind:
- National Bike Month, National Strawberry Month
- 1st – International Space Day
- 4th – Star Wars Day
- 5th – Cinco de Mayo
- 9th – Mother’s Day
- 25th – Memorial Day
Holidays in June 2021
June has the following seasonal events or holidays to keep in mind:
- Summer Begins, Fireworks Safety Month, National Great Outdoors Month
- 4th – World Bicycle Day
- 5th – National Hot Air Balloon Day
- 8th – World Oceans Day
- 14th – Flag Day
- 20th – Summer Solstice (Summer Begins)
- 20th – Father’s Day
Holidays in July 2021
July has the following seasonal events or holidays to keep in mind:
- National Hot Dog Month, National Ice Cream Month
- 4th – Independence Day in the US (4th of July)
- 7th – Chocolate Day
- 14th – Cow Appreciation Day
- 25th – International Red Shoe Day
Holidays in August 2021
August has the following seasonal events or holidays to keep in mind:
- Back to School, National Peach Month
- 2nd – Friendship Day
- 8th – International Cat Day
- 15th – World Honeybee Day
- 26th – National Dog Day
Holidays in September 2021
September has the following seasonal events or holidays to keep in mind:
- Fall Begins, National Save a Tiger Month
- 6th – Labor Day
- 9th – Teddy Bear Day
- 13th – Grandparent’s Day
- 19th – International Talk Like A Pirate Day
- 22nd – Fall Equinox (Fall Begins)
Holidays in October 2021
October has the following seasonal events or holidays to keep in mind:
- Adopt a Shelter Dog Month, Breast Cancer Awareness Month
- 1st – International Coffee Day
- 4th – National Golf Day
- 12th – Columbus Day
- 27th – Black Cat Day
- 31st – Halloween
Holidays in November 2021
November has the following seasonal events or holidays to keep in mind:
- National Gratitude Month, National Peanut Butter Lovers Month
- 1st-2nd – Day of the Dead
- 17th – World Peace Day
- 20th – Universal Children’s Day
- 25th – Thanksgiving
- 26th – Black Friday
- 28th – Hanukkah Begins
Holidays in December 2021
December has the following seasonal events or holidays to keep in mind:
- National Pear Month
- 12th – Poinsettia Day
- 21st – Winter Solstice (Winter Begins)
- 25th – Christmas Day
- 26th – Make Cut Out Snowflakes Day
- 31st – New Year’s Eve
If you want to have this craft calendar to hang up in your office and help you plan your production schedule, click here to download the PDF and print it out!
Loved the craft calendar? You can order your 2020 Craftpreneur Planner by clicking on the graphic below or right here.
If you need any help with centerpiece-making, bow-making, wreath-making, or crafting in general, be sure to check out more of our tutorials on How to Make Wreaths.
We would love to see your beautiful bows! Please share with us over at the How To Make Wreaths Facebook Group.
Finally, if you’re interested in more info on learning how to make wreaths, where to buy supplies, and being in a community of like-minded crafters, check out our Creative Coaching Subscription Group.
- How to Open a Shop and Sell on Etsy
- Simple Methods for Proper Wreath Storage
- How to Organize Wreath Supplies
- How to Display Wreaths at Home and Craft Shows