To sell your items successfully, you’ve got to have excellent photography skills these days. Thankfully, you don’t need a big budget or a ton of equipment to do well with craft photography – use these tips to get awesome shots of your wreaths every single time.
Hey, y’all! Today I’m thinking about craft photography (or product photography). When I talk about craft photography, I’m talking about how to take pictures of your wreaths and other crafts in a way that showcases them in a visually appealing way so you can sell.
The way you present your products in your pictures online (like in your Etsy Shop) has a significant impact on your sales. Unprofessional-looking product pictures send consumers running in the opposite direction. That’s not what you want when you’re trying to sell items online!
The good news is that you don’t need to spend thousands of dollars on equipment or hiring a professional to create beautiful product photography that will infuse trust in your online store and help generate sales.
Today I’m showing you 8 simple tips for improving your craft photography to enhance your store’s look and performance.
What is Product Photography
Product photography uses certain techniques to display products in an attractive way in order to appeal to potential buyers.
Interesting Fact: Photos play a crucial role in a consumer’s decision-making process, ultimately determining conversion rates.
Yep, good photos are that important, and if you think about it, they are often your customers’ first impression of your work and your business!
2 Types of eCommerce Craft Photography
There are two main types of images that you should focus on using for your product pages and your marketing channels.
These are the clean-cut, white background images with only the product in it that you see in online stores. These should include your featured product and a variety of images displaying your product from different angles.
These shots are meant to show your product in its best light and are usually shot with a white background to provide a consistent look across your product line.
These are in-context photos that showcase your product being used in its intended way. Lifestyle shots tell a story and are perfect for social media, blog posts, emails, and other marketing channels.
An example of a lifestyle photo would be showcasing your wreath on the front door of a house, or a centerpiece displayed on a table
Craft Photography Tips For Taking Great Quality Photos
I can just hear you asking “How do you take good pictures of stuff to sell?”
If you don’t have experience with photography, trying your hand at craft photography can feel…daunting.
Lucky, these 8 simple tips will have you snapping quality craft photos and showcasing your products in the best possible way in no time!
1. Type of Camera
This is your most important element for creating good quality photos!
The prices of DSLR cameras have dropped over the last few years, but they are still an investment if you don’t already have one.
Fortunately, smartphone camera technology has come a long way, and sometimes you can take even better pictures with your phone than you might be able to take using a professional camera.
My recommendation would be to use your best judgment.
As long as your lighting and background are good, your iPhone or Samsung phone can do a good job.
2. Steady Your Camera
When taking photos of your crafts, you will need some good lighting to get the perfect photo.
Mother Nature has a great built-in option, but the sun is fickle and lighting can change in an instant. For more consistent lighting, I recommend using a setup that allows you to use reflected light which isn’t as harsh as bright lighting. This will minimize shadows and showcase your product beautifully.
4. Set Up A Photography Backdrop
When taking product images, you want a simple, white or neutral background that doesn’t distract from your product. Quite the opposite! You actually want the photography backdrop to be simple but also contrast with your product so that your product stands out. You can find more background help at Practical eCommerce.
5. Use a Wide Aperture
The aperture is the opening that lets light into your camera and is specified by an “f-number” like “f/8”. A wide aperture (small f-number) produces a narrow depth of field that makes your photos look richer and more professional.
A small f-number will isolate your foreground from the background, making the product very sharp and in focus and the background blurry. A large f-number will clearly capture everything in the frame.
If the numbers are confusing to you, just think of it this way: the lower the number (e.g., f/2.8), the smaller the area that will be in focus. The higher the number (e.g., f/22), the bigger the area that will be in focus.
6. Take Extra Photos
Try taking your pictures from several different angles and positions. Then, once you load them onto your computer, you’ll be able to pick the best one and delete the rest! It’s much better to take extra photos when you already have everything set up than to do it all over again.
7. Keep the Editing Simple
You want to represent your products as accurately as possible. It’s super frustrating to receive your online purchase and discover that it’s not at all like what you had seen in the ad.
Be accurate with the product. Keep the editing as minimal as possible; Only adjusting the color balance of the photo to ensure that the colors in the photo match those in real life. Tweak the brightness and contrast to give it a more professional look.
Don’t let doubt or fear stand in your way. Get creative and try experimenting!
You will make mistakes along the way, but they are teaching tools as you gain a deeper understanding and knowledge of the process. Your skills will improve!
With these simple tips, you are well on your way to creating outstanding craft photography. You’ll love that your photos will look like you spent a fortune on them when you did all the work yourself!
As always, feel free to leave us a comment or question below or share this post with a friend. We appreciate getting your feedback and can’t way to provide y’all with more amazing content!
We would love to see your amazing photography too! Please share them with us over at the How To Make Wreaths Facebook Group.
Finally, if you’re interested in more info on learning how to make wreaths, where to buy supplies, and being in a community of like-minded crafters, check out our Creative Coaching Subscription Group.