Do you want to sell more of your handmade items with less work? Learn how to promote an Etsy shop like a pro so that you can reach more customers, make more sales, and grow your business.
Hey, y’all! When it comes to owning my own business and making money, I believe in diversification.
Having all of your “eggs in one basket” so to speak, is just not good for business. At this point, I have around a dozen income streams so that if one disappears, my business doesn’t go down the toilet.
But, it didn’t start that way. I began with one income stream and added more over time!
One of the first income streams I had was my Etsy shop. Being able to sell my handmade wreaths and other crafts on such a huge platform (with such a large audience) was the catalyst to successfully growing my business.
But, it didn’t just happen on its own. I had to learn how to promote an Etsy shop so that I didn’t get lost in the sea of creators.
If you have an Etsy shop, you’re a pro at creating beautiful handmade items. Creation may come naturally, but learning how to promote an Etsy shop by not be as intuitive.
If you’re a creator and you’re not on Etsy, you SHOULD be. Trust me on this one.
If you’re ready to give selling on Etsy a chance (and you SHOULD), you can open your own shop here and get 40 listings for free: Etsy.com!
Today, I’m sharing with you some of my best tips for promoting your Etsy shop so you get more sales and get that much closer to living your dream life.
Want to learn how to promote an Etsy shop? Keep reading!
How To Promote An Etsy Shop
If you only listen to me about one thing (okay two – this and pricing your item correctly), make sure you promote your Etsy shop outside of the site itself! If you aren’t on Etsy you should be and here is why:
As of 2018, more than 2.1 million sellers have sold goods through the Etsy platform (don’t worry y’all there are still 39.4 million active Etsy buyers worldwide)! However, with that many sellers, it makes your chances of being found through the Etsy search low.
Only about 33% of our organic traffic on Etsy actually comes from Etsy!
When you have a business on Etsy, it’s extremely important that you have the traffic coming into your shop from multiple resources.
Remember, although Etsy has a platform with millions of people ready to buy your product, it doesn’t mean those people will organically FIND it.
So here are my favorite (headache-free) methods for how to promote an Etsy shop so you get more traffic and more sales.
This will be maybe the hardest to learn but have the biggest payoff.
SEO stands for search engine optimization. SEO is the process of optimizing your content so that it gets in front of customers when they search for it. Customers who search for AND find what they want are much more likely to buy the items – cha-ching!
Etsy’s algorithm is designed to try to put the products that best fit a search in front of the customer. Unfortunately, if you don’t let Etsy know exactly what your product is, it can’t help you by putting it in front of customers.
Tip: Check out Optimize Your Etsy listing with SEO Basics for more help!
Create A Blog
One of the best ways to promote your products or services is through your own blog. If you’re selling online, it’s super important that you have a blog to promote your business.
A blog is an easy way to:
- Connect with your customers
- Build your email list
- Allows you to promote your products or services
If you want to learn how to start your own blog, check out this course: Blogging For Business! One of our long-time friends has put together this course and it’s AMAZING!
Network With Influencers
Find other influencers that share your same target audience and offer to write guest blogs or do interviews for them.
This allows you to be introduced to their audience and they’ll be introduced to yours, which is a win-win.
If you are a wreath maker, you can network with companies that sell supplies, a business that makes attachments, or even another wreath maker! Check out how to Maximize the Power of Business Relationships for more info and tips.
When doing guest posts, blogs, or networking, make sure you first validate that the owner has an active audience and that they’ll link back to your shop in posts. Every backlink you receive will help you rank higher in Google, which means you get more traffic and exposure for more sales thanks to SEO (see that double benefit?)!
Utilize Facebook Groups
Facebook groups allow you to network with others in your industry or similar industries. Because of Facebook groups, I have been able to network and connect with other like-minded and motivated business owners from all around the world.
The Facebook groups are communities, and if you act like a community member you’ll find yourself fitting in rather quickly. These communities allow you to ask questions, get answers, and even work together.
While you’re on the Facebook groups train, you should create a VIP Customer Appreciation Facebook group that you invite all of your own customers to join. This allows you to get to know your customers, network, and grow the “know, like and trust” factor.
And bonus: you can promote your new products and specials when you want to clear out inventory!
Learn more about growing your audience and community in Business Coaching Group – Damon’s Inner Circle where we coach over a thousand creatives on how to sell more online.
Also, make sure to join our Free Facebook Community – How To Make Wreaths for tips and tricks on wreath making!
Take Advantage Of Pinterest
Some people don’t realize it, but Pinterest is a search engine too! A visual search engine…which is perfect for creators like us. Think about Pinterest as a saving, dreaming, and shopping site where women (and men) save things to make and buy later.
Here’s a little tip…use Tailwind to help you schedule out your pins. Promoting your Etsy shop on Pinterest may be the easiest way for you to promote your unique items.
As a social media platform, it is the oddball!
Unlike Facebook and Instagram, Pinterest is the mellow sidekick that doesn’t need constant attention. Once you pin an item onto Pinterest it can be shared, seen, and saved for years!
Your Pinterest pins don’t expire and disappear (unlike other social platforms). Instead, they just hang out there waiting for their perfect Pinner to find them.
This makes Pinterest a superstar sales machine for your Etsy shop!
If you need step-by-step guidance on creating, running, and maximizing your Pinterest for sales, we cover it in our Business Coaching Group – Damon’s Inner Circle.
I get it. You put your energy into creation and may not really understand how to promote them. Here are a couple of questions I see readers ask to help you out!
How can I promote my Etsy shop for free?
Everything I mentioned above is free (or mostly free), which is why I love using them so much.
If you want to learn how to promote an Etsy shop in other ways, you can invest some money into things like running ads on Google, Facebook, Pinterest, and even Etsy to reach even more people.
I have also found that doing things like Facebook Lives are helpful because people love video content and are naturally attracted to it.
How can email marketing help promote an Etsy shop?
Email is one of the best ways to promote your Etsy shop because it fosters a relationship with your customers so that you build trust, which in turn, produces repeat customers and more sales.
Learn 4 Ways to Build an Email List and then up your game by learning How to Write Engaging Email Newsletters that keep your customers opening them and clicking on your products.
More Business Help And Inspiration
I hope it was helpful to learn about the different ways to promote your Etsy shop! If you want even more help growing your business, check out these posts:
- Make Money with Affiliate Marketing
- 5 Reasons You Need To Hire A Virtual Assistant
- Selling At Craft Fairs: The Nitty Gritty
- 5 Sanity-Saving Small Business Shipping Tips
We would love to see your successes! Please share with us over at the How To Make Wreaths Facebook Group.
If you are interested in more info on learning how to make wreaths, where to buy supplies, and being in a community of like-minded crafters, check out our Creative Coaching Subscription Group.
Just pin how to promote your etsy shop below to find the instructions later!
If you’re a dog lover or know someone who is, check out our Support Dog Rescue t-shirts and click on the picture below!
Thank You Damon and Parker, these are all great reminds to always have..
great info to help anyone take the steps to create and grow a business
Love the point about Pinterest to promote business. I honestly never thought of that and we all look on Pinterest regularly for things,